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Build organic backlinks at scale through content that attracts links naturally

Here’s how it works:

  1. Develop detailed, high-ranking industry statistics reports centered around the most commonly referenced data points in your niche.
  2. Websites and content creators seeking data to enhance their content use your statistics in their articles, citing your report as the source and frequently linking back to your site.
  3. This boosts your website authority and traffic, making your content rank better on Google organically at scale.

<aside> 👉 Hi, I'm Anurag Surya, an SEO specialist dedicated to helping SaaS businesses like yours build high-quality backlinks through data-driven content.

I have worked with brands like Freshworks and Super.so, and been in the SEO/Content Marketing domain since five years.

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Let’s elaborate with an example.

Imagine you own an HR Tech software company and want to build backlinks organically. Here's how I can help:

  1. Research: I identify statistics topics that have earned numerous backlinks for your competitors. For instance, "People Management Statistics" might be a high-performing topic.
  2. Data Analysis: I pinpoint the specific data points within these topics that are most frequently cited by authoritative websites within the HR Tech space.
  3. Content Strategy: Using these insights, I create a content outline. This includes the key statistics and additional SEO-optimized content to give the page the best chance to rank well.
  4. Content Creation: I craft an article highlighting the data points packed with information and complete with design. This increases its chances of ranking high on Google and attracting backlinks.
  5. Organic Discovery: When a blogger or content creator searches for a specific HR statistic (e.g., "What percentage of employees leave due to poor management?"), they discover your report in their search results.
  6. Natural Link Building: The content creator uses your data in their work, citing your report as the source. This often results in a backlink to your website.

What type of links can you expect to get?

✅ 100% White-labeled. Safe and authentic

✅ Compliant with Google’s guidelines - no shady practices

✅ High volume - In most cases. You’ll know during the discovery call

✅ A mix of dofollow and nofollow, making for a natural link profile

✅ From websites with varying authorities, like how it’s supposed to be

How are my services different?

Factor My services Backlinking agencies and freelancers
Approach I focus on building organic, white-labeled backlinks through curated content, aligned with your brand’s goals. They build backlinks primarily through outreach, which often involves costs, favors, or potentially risky methods.
Safety Abide by Google’s link building guidelines, ensuring clean, safe backlinks. Some may buy or exchange links—practices that Google disapproves of.
Proven results I create backlink assets that have a track record of success for your competitors. Conversion rates of outreach campaigns are about 6% on an average. It’s hard to estimate the number of links you could get.
Pricing My pricing is value-based—$10 for every $100 worth of backlinks I secure for you, with "worth" being determined by factors like domain authority and relevance. They charge based on the project, often with less transparency about the actual value delivered.
Transparent and collaborative I offer a Zoom call to walk you through the chosen topics and keep you updated on progress throughout the project. Their transparency is limited, often because they can’t guarantee the promised links.
Commitment Committing for backlinks is a hard but my services function around 7% variance. Few agencies commit to specific numbers, often relying on a network that expects payment or backlinks in return.
Scalability A single asset can earn you hundreds or even thousands of backlinks over a year, depending on your niche, topic, and website authority. Backlinks will range across the Domain Rating (DR) spectrum. Outreach is difficult to scale, as it depends heavily on manual effort, including sending emails and follow-ups.
RoI As an example, the first asset I created has earned 219 backlinks over a year, with an average DR of 57, which could cost around $136,000 to obtain through other methods. My services cost just a fraction of that. You pay for the backlinks the agency builds, with costs baked into their outreach fees. While you might pay less upfront, the value can be inconsistent.
Spam free Your email domain stays spam free as you are not sending tons of emails seeking backlink. Your email spam score might go for a toss if in-house team is working on outreach campaigns.
Customized Getting backlinks depends on the report’s ability to rank on Google which further depends on how powerful your site it. If you have a new site I will adopt a different approach which might get fewer links, but at a lower cost Most agencies rely on existing networks and don’t customize their approach based on your brand’s size or maturity. The more you pay, the more backlinks you get.
Ownership You work with directly me and I hope we build trust. Nevertheless, I take full responsibility for the success or failure of our projects. You may deal with multiple people within an agency—owner, account manager, analytics specialist—diluting accountability.
Low to no commitment from your side We can collaborate on a single asset or scale up to multiple projects, all based on your needs and comfort level. Most popular backlinking agencies require a 6-month commitment with a 1-month lock-in period.

Value that I promise

1. High RoI

I charge only for DR 30+ links that come from high-authority, legitimate, and quality websites. Links of this caliber typically cost between $350 and $950, depending on their Domain Rating. My fee is just 7-10% of that—$20 to $95 per link. This cost remains low despite the high quality of the links due to the scalability of my approach.

2. Saving hours of your team’s time

Typical outreach campaigns have a low conversion rate—around 6%—requiring your team to send an average of 16 emails to secure just one backlink. Beyond that, managing projects, attending team meetings, and preparing reports can consume even more hours.

I estimate that my services save about 30 man-minutes per link acquired, freeing up your team’s time for more valuable tasks.

3. Protection from Google penalties

The backlinks generated from statistics pages align perfectly with what Google recommends:

4. Maintaining Email hygiene

Sending too many outreach emails can trigger spam filters, potentially leading to your email domain being banned or your emails automatically landing in spam folders—even affecting your product emails.

With organic link building, there’s no outreach involved, so you won’t be sending any emails, reducing the risk of being marked as spam to zero.

Associated services

Image asset design for high-value backlinks

Data points that attract a significant number of backlinks, especially from high-authority domains, deserve an eye-catching image asset. I will create images that include the data point name in both the file title and alt text, optimizing them to appear in Google search results. This increases the likelihood of securing image-based backlinks.

Internal linking to boost “money” pages

The backlinks acquired by your statistics page must also benefit your ‘money’ pages, such as your homepage, signup page, demo page, pricing page, and other bottom-of-funnel pages. I will conduct a thorough analysis of your website to identify internal linking opportunities, ensuring that the link equity from these backlinks is passed on to the pages that matter most for your business.

What's not included?

FAQs